Project Overview

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Develop a television commercial for Air Wick Botanica x WWF that promotes their partnership, showcasing sustainable home fragrance, responsibly sourced ingredients, and environmental responsibility. Highlight shared values, inspire viewers, and encourage audiences to discover the Botanica range.

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Objectives

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• Increase awareness of the Air Wick Botanica and WWF partnership.

• Communicate the brand's commitment to responsibly sourced natural ingredients and environmental responsibility.

• Strengthen consumer trust by highlighting the collaboration with WWF.

• Inspire viewers to make more sustainable choices without compromising on home fragrance.

• Encourage audiences to learn more about the Botanica range and its positive environmental impact.

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Creative Direction

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Create a natural, uplifting advert using cinematic visuals, calming colours, and organic textures. Celebrate nature while reinforcing the brand's environmentally conscious values. End with a clear message highlighting the Air Wick Botanica and WWF partnership and encouraging viewers to discover the range.