Project Overview

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Develop a series of television promotional assets for the later series of Dickinson's Real Deal, directed by John Miller, to support on-air broadcast promotion across television channels. The campaign should capture the excitement of discovering antiques, the drama of the negotiations, and the personalities that have made the programme a long-running audience favourite. Promotional content should reinforce the programme's distinctive identity while encouraging viewers to tune in for forthcoming episodes and series.

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Objectives

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• Increase awareness of upcoming broadcasts and new series.

• Drive television viewership through engaging on-air promotional content.

• Showcase the expertise of the dealers, the fascinating antiques, and the excitement of securing a memorable deal.

• Maintain a consistent visual style and editorial tone across all broadcast promotions.

• Support seasonal programming, special episodes, and key broadcast campaigns.

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Creative Direction

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Directed by John Miller, the campaign should feel warm, authentic, and visually engaging, reflecting the heritage and enduring appeal of Dickinson's Real Deal. The promotional films should feature cinematic camerawork, dynamic editing, strong storytelling, and carefully selected moments that highlight memorable negotiations, remarkable discoveries, and the expertise of the dealers. The overall presentation should balance elegance with entertainment, celebrating the stories behind each object while conveying the excitement of every valuation and sale. All promotional assets should be produced for television broadcast, meeting current UK broadcast technical and editorial standards.